The latest case studies, news and insights | Toward

onboard top spinning

Onboard Sportswear

From spark to signature, redefining Onboard’s brand

COOL CYMRU COVER USING REVEALIST GRAFFITI SHOT BY DAVE GRIFFITHS

Latest

August 2025

Cool Cymru 2.0: Wales' next wave is all about sound, style and solid crews

cover image of feature video

The Celtic Collection

Meet the masters of hospitality

Young male football fan wearing a Cardiff City shirt

Talks

Branding Cardiff City FC: The Process

woman opening her car boot

Supersmith

Redefining the future of micro-mobility

huvo cover image

Huvo

The new voice of fire safety & security

Event

Crafting Hospitality Brands for Unforgettable Experiences

smile cover

Character.com

A brand to smile about

homepage of icc website

ICC Wales

A new immersive digital experience for ICC Wales

Latest

December 2024

2024 Wrapped

Mike Jordan

Latest

October 2024

Mike Highlights Business Support for Community on Business News Wales Podcast

Mike Jordan, MD of Toward wins client services top 30 award

Latest

October 2024

Mike Wins Client Services Top 30 Award

The Women of Toward - Gemma, Busra, Naima, Megan and Charlie

Latest

September 2024

The Women of Toward

We're running 10k for our charity partner Cardiff City FC Community Foundation - Donate now

Fundraising

We're running 10k for Cardiff City FC Community Foundation

Catnic

Repositioning the pioneers of steel lintel design

Montage of social posts showing the branding for Naski

Naski

Launching the newest name in ski and snow gear

SOCS

Creating clarity for an EdTech market leader

enora air cushion and packaging

Enora

Launching a market-first consumer healthcare brand

experimental type using blue

Latest

February 2024

What’s in a name: Part 2. Names crafted through narrative

Toward co-founders, Tom Lloyd and Mike Jordan, along with Go.Compare co-founder Kevin Hughes

Latest

January 2024

GoCompare Co-Founder joins Toward

experimental type 'the process of naming part 1.'

Latest

January 2024

What’s in a name: Part 1. The process of naming

The Liberty yellow colour

Latest

January 2024

New brand for Liberty Marketing

A woman holding a tablet device displaying the home page of the Lanelay Hall website

Lanelay Hall

Designing a better online experience for a boutique hotel

Mockups showing our design work

Latest

December 2023

2023 — The Year of Change

blue padlock graphic

Latest

December 2023

Make your digital life more secure

The Toward and Right Aligned Logos with a montage of design work in the background

Latest

October 2023

Toward x Right Aligned — A Branding Workshop

Latest

November 2023

Brand refinement, repositioning and new website for SOCS

Latest

October 2023

Client Guide: Digital guidelines

cardiff city fc player ebou adams wearing a branded community foundation t shirt

Latest

October 2023

Changing lives, transforming communities

Premiership Ltd website homepage on a macbook

Premiership

A shipping agent that leads the way

Nathan sitting on a sofa in the Toward studio

Latest

August 2023

Meet Nathan

young engineer wearing affinity branded hard hat

Affinity

Engineering fire solutions. Together.

The new Lanelay Hall website home page displayed on a laptop

Latest

August 2023

A new Craft CMS website and brand refinement for Lanelay Hall

The letters XYZ depicting fonts

Latest

July 2023

Client Guide: Font Licensing

Block text which is cracked as if smashed saying slow down

Latest

July 2023

Slow down and stop breaking stuff

A image of various website devices masked by the storm icon

Latest

July 2023

Behind the site: STORM+SHELTER

Latest

July 2023

Behind the brand: STORM+SHELTER

storm and shelter website on various devices

STORM+SHELTER

One production experience, two personalities

Charlie sitting on a sofa in the Toward studio

Latest

July 2023

Meet Charlie

An advert on a billboard promoting Llanerch's in house pastry chefs

Llanerch

Showcasing a hotel with a story to tell

The word 'Trends' created using a bento box grid system

Latest

June 2023

Top design trends for 2023. And why to avoid them...

Latest

June 2023

JayJays Reviewed by Brand New

an image of dave talking with the team

Latest

June 2023

Meet Dave

An illustration of a button with Menu and a down arrow, with a mouse cursor clicking on it

Latest

May 2023

Breaking up with hover: Why clickable website menus are better

Latest

May 2023

Behind the brand: JayJays

Mock up of JayJays website on a laptop device

JAYJAYS

Transforming a military equipment trailblazer for a global stage

Latest

April 2023

Brand, Business and the Challenges that Prompt Change —The Takeaways

Latest

April 2023

Behind the brand: Yondur

Yondur

A brand that takes people beyond

iPad device laid on a blue rug, displaying Melin's resident information website page

Melin

Giving Melin’s customers the power to help themselves

Mockups of Conexus social graphics shown on 3 mobile devices

Conexus

Connecting the tech talent of tomorrow

The creative boom article about the Toward rebrand shown on a mobile phone

Latest

March 2023

Toward rebrand featured in Creative Boom

Latest

February 2023

Bluegg becomes Toward