In a recent interview on the Business News Wales Podcast, our MD Mike Jordan, emphasised the critical role businesses play in supporting their local communities.
Mike highlighted the importance of partnerships that extend beyond traditional corporate social responsibility, focusing particularly on our partnership with the Cardiff City FC Community Foundation.
During the discussion, Mike spoke passionately about how businesses can use their resources and influence to make a tangible impact, with sports being an ideal platform for community engagement.
Football is a huge part of our culture and a unifying force. By supporting initiatives like the Cardiff City FC Community Foundation, businesses have a unique opportunity to bring people together, promote healthy living, and provide opportunities for young people. Especially those from underprivileged backgrounds.
Mike Jordan – MD, Toward
Our partnership with the Foundation is rooted in a shared commitment to uplifting the local community. The Foundation, which focuses on empowering individuals through education, sport, and social inclusion, benefits from the expertise and creativity that Toward brings to the table.
Our work with the Foundation is not just about brand visibility; it’s about making a real difference. We believe that businesses have a responsibility to use their influence for the greater good, and through football, we can help shape a better future for the next generation.
Mike Jordan – MD, Toward
The podcast also touched on how businesses of all sizes can get involved in similar initiatives. Mike encouraged companies to think creatively about how they can give back, stressing that even small contributions can have a lasting impact when aligned with community values.
Our partnership with Cardiff City FC Community Foundation is a prime example of how strategic collaboration can empower not only brands but also the people they serve.
For more information on Toward’s work with Cardiff City FC Community Foundation or to listen to the full podcast, visit Business News Wales Podcast or read Mike’s guest post.
Or you can listen to it here.
