Toward x Right Aligned — A Branding Workshop

By Toward,

October 2023

The Toward and Right Aligned Logos with a montage of design work in the background

On November 8th our Creative Director Tom Lloyd will join Right Aligned to host a presentation going behind the scenes of our work with Cardiff City FC.

Right Aligned is a relatively new platform showcasing the often unseen parts of design projects from some of the UK’s leading agencies and designers. Previous workshops have included behind the scenes looks at the process and work for rebrands of Centre Parcs and Team GB.

Over the last year the platform, that aims to increase knowledge, educate and inspire, has been rapidly gaining popularity and is becoming a fantastic resource for designers and buyers of design services.

Tom has been asked to talk through our process and work for Cardiff City FC, from the initial pitch and discovery, through to campaigns and embedding the brand.

Here’s what he had to say:

I’m thrilled to be given the opportunity to tell the Toward and Cardiff City story. Hearing from other designers about their approach and process is always fascinating and a great source of inspiration, so I’m happy to be able to share ours with the community.

The workshop will be broadcast live via Zoom at 11am on Wednesday 8th November and tickets are available for a donation. Book a ticket here. The session will also be available to download, which you can purchase here.

Take a look at our branding work in action

Our Work