Showcasing a hotel with a story to tell


Branding Web Design
An advert on a billboard promoting Llanerch's in house pastry chefs


Llanerch Vineyard Hotel has undergone a remarkable transformation, outgrowing its current brand and website that no longer showcased its true offering. It needed an evolution—an amplified brand and a website that truly celebrated the essence of everything that makes Llanerch truly exceptional.


Embracing its newly refurbished interior, we created a refreshed and extended colour palette to capture its sophistication and luxuriousness. Along with its wider offering, we put a spotlight on what makes Llanerch great—its talented people and the exceptional producers who craft the immersive Llanerch experience.

We wanted to create a brand experience that connected with its physical surroundings. Echoing the hotel's interior, the new colour palette creates a feeling of familiarity and a greater sense of quality.

A photo of Llanerch's restaurant showing where the new brand colours is inspired from
A photo of Llanerch's blush wine and where the new brand colours are inspired from

Llanerch embraces the beauty of each season with its captivating floral decorations and exquisite culinary creations. To visually capture this, we introduced an expanded colour palette. By doing so, the brand can proudly embody the changing seasons and maintain a vibrant sense of freshness.

Autumn themed marketing email on a mobile phone
Summer themed social media posts

Llanerch isn’t just one thing or one offering. It brings together a picturesque vineyard setting, an award-winning hotel, award-winning food and wine along with a stunning wedding venue.

A graphic displaying an example of the brand font

What makes Llanerch truly exceptional can be easy to overlook. We put a spotlight on everything that goes into making it an award-winner. Telling a story from producer to plate, from vine to wine. Bringing together the best of everything—enjoyed together.

An Instagram story post design showing the chef and the final dish
Llanerch wayfinding directing customers to the tasting lodge
Llanerch dinner menu website page on a tablet device
A hand holding a mobile phone. The phone is displaying a booking confirmation email with an image of a young couple walking down the corridor at Llanerch
A set of bespoke icons to highlight room features such as; WiFi, hair dryer, tv and coffee machine
Llanerch wayfinding directing customers to the vineyard

To complement the brand evolution we chose Swiss Typefaces’ SangBleu Sunrise and Kingdom Italic fonts. Sunrise provides a balanced mix of sans and serif to create a modern but classical type system. Kingdom Italic adds emphasis to its messaging, drawing attention to the unique elements that set Llanerch apart.

Brand font on a dinner menu
Llanerch room key cards

As the main touch point for its customers, the website had to champion Llanerch. Using its incredible photography and beautifully shot videos, we created an immersive experience to entice people into discovering Llanerch for themselves.

A collection of mobile phones display different sections of the new Llanerch website
Details of web pages from the Llanerch website on tablet devices

We applied smooth and subtle motion to create a graceful website experience. Photographs that glide as you scroll, soft loading content and colours that blend together as you move from one section to another, making everything flow without sharp breaks.

A mobile phone display the online dinner menu

It's been a pleasure to work with Llanerch again on a major repositioning of their brand, five years after we first worked together. The response to the website has already been excellent with all major metrics seeing improvements. If you'd like to talk to us about evolving your brand and website, get in touch.

Video credit: Clear Cut Social

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