This week we launched the new website, brand refinement and repositioning for SOCS, a market leader in school sports and co-curricular management. Their industry-defining SaaS product is used in over 1000 schools across the world.
We first began working with SOCS back in 2016. We were tasked with creating a brand that would help elevate them from a small player to a market leader. Seven years on after achieving their goal, we have partnered with them once again to firmly assert themselves as the best product on the market.
The refinement retains the bold, bright and approachable nature of the previous brand with an injection of personality, consistency and an assertive stance.
We evolved its icon system and created a suite of custom illustrations to showcase the platform’s many features in a dynamic and engaging output.
Now SOCS has become an industry leader, its positioning and tone had to reinforce this. Working alongside the SOCS team, we defined the position and developed clear, punchy messaging that provided solutions to the frustrations faced by its key audiences.
The website is the culmination of the brand, the company and its offering. Its clean and clear design echoes SOCS’ mission to simplify school management with approachable tech. It avoids bombarding users with overwhelming information, using its bold new illustrations to highlight key features in an easy-to-understand way.