Brand refinement, repositioning and new website for SOCS

By Nathan,

November 2023

3 print adverts on a wall demonstrating the new brand

This week we launched the new website, brand refinement and repositioning for SOCS, a market leader in school sports and co-curricular management. Their industry-defining SaaS product is used in over 1000 schools across the world.

DigitalWe first began working with SOCS back in 2016. We were tasked with creating a brand that would help elevate them from a small player to a market leader. Seven years on after achieving their goal, we have partnered with them once again to firmly assert themselves as the best product on the market.

The refinement retains the bold, bright and approachable nature of the previous brand with an injection of personality, consistency and an assertive stance.

We evolved its icon system and created a suite of custom illustrations to showcase the platform’s many features in a dynamic and engaging output.

Example social media posts using messaging with bright and bold illustrations

Now SOCS has become an industry leader, its positioning and tone had to reinforce this. Working alongside the SOCS team, we defined the position and developed clear, punchy messaging that provided solutions to the frustrations faced by its key audiences. 

Bus stop adverts showing use of creative messaging and brand illustrations

The website is the culmination of the brand, the company and its offering. Its clean and clear design echoes SOCS’ mission to simplify school management with approachable tech. It avoids bombarding users with overwhelming information, using its bold new illustrations to highlight key features in an easy-to-understand way.

2 iPads displays pages from the website

A full case study is coming soon, but in the meantime take a look at the new SOCS site and if you’d like to talk to us about a project, please get in touch.

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