Meet the masters of hospitality

Campaign Strategy
Art Direction
Content Creation
Campaign Rollout

To create a genuine emotional connection and standout creative, we needed to showcase people in their natural environment, highlighting their expertise and personality.

To ensure the campaign was both relatable and shareable, we developed authentic messaging and language that could flex across different roles and personalities.

To maximise engagement and stand out in a crowded social landscape, we took a video-first approach—delivering the most impactful and engaging form of creative for this campaign.

#MeetTheMasters is a digitally led campaign designed to spotlight the people who power Celtic Manor Resort’s conferences and events—bringing their expertise, personality, and hospitality to the forefront. With a focus on video content, the campaign was crafted to drive engagement across all social channels, with LinkedIn as a key platform for reaching corporate audiences.

Five team members were carefully selected and filmed on location across the resort, with each shoot art directed to capture not just what they do, but who they are. We partnered with Clear Cut Social to deliver high-quality, story-driven video content, supported by a comprehensive art direction and photography guide to ensure consistency and impact.

Each individual was given their own narrative—messaging that was playful, authentic, and flexible enough to extend into other areas of the venue and services. The result is a campaign that feels personal yet professional, showcasing the human touch behind exceptional events at Celtic Manor.