Brief
As part of an ongoing relationship with CCFC we were tasked with many design challenges such as kit launches, season ticket campaigns, general promotions and branded material around the club. Our aim was to refine and realign their brand so it's built for the future.
Outcome
We developed CCFC's brand assets, typeface, colour palette, art direction and design style to be flexible enough to work across all touch points of the club. Our vision was to create a modern football club which can communicate to the new and old fans simultaneously.
We developed the CCFC brand to fit with the modern landscape of football - adding a new typeface, refined colour palette and rethought branddirection. We built them a digital brand resource which aligned their brand identity so it's used in a much more consistent way.
