Why partner with Toward on your branding project?
An amazing brand is your biggest ally. It’s the ‘why’ behind the decision someone makes to engage with you. It’s the experience of talking to you, seeing your marketing, visiting your website or buying from you. It’s the first word that comes to someone's mind when they think about you, backed up by an experience to match.
We create effective brand strategies backed by research and data that successful businesses are built on.
We deliver captivating brand stories, authentic positioning, and visual and verbal brand identities that set you apart.
We design brand experiences that tell your story and engage with your audiences.
What we deliver
Research & Insight
A strong, compelling and authentic brand is built on a deep understanding of your organisation, customers, culture and market. We immerse ourselves in your world, speaking to people, engaging teams, analysing data and revealing insight. This serves as a platform for a brand with integrity—a true representation of your business.
Discovery & Research
Workshops & Stakeholder Engagement
Customer Research
Market Analysis
Data analysis
Brand Strategy
A brand strategy guides your company on its journey, communicating its value, defining its unique position in the market and fostering internal alignment. While strategy may sound serious, we deliver it in a straightforward and easy to implement way, crafting captivating narratives that resonate with your audiences.
Naming & Brand Architecture
Brand Story & Narrative
Brand Positioning
Value Proposition
Internal Brand (values, vision, mission)
Creative Strategy
This is the part that everyone sees—the visual brand, backed by a solid strategy and brand story. We deliver a full visual and verbal brand identity that excites, engages and informs. Much more than just a logo and colours, our brand worlds encompass every experience your audience will have with your brand.
Brand Identity
Verbal Identity & Language
Art Direction
Brand Worlds
Motion Design
Brand Guidelines
Brand Experience
Creating a great brand is only part of the work. The real test of its success is the ongoing experience your audiences have with it. We help you roll out the brand to every touchpoint, ensuring a consistent and cohesive brand experience no matter where it is.
Web design & development
Video & motion
Place/building branding
Sales & marketing collateral
Exhibition & event branding
Content Creation
Rich, creative and effective content is essential to the success of an engaging and inspiring brand story. We art direct, commission and produce captivating photography, emotive video and informative copy that positions your brand as a leader in your field and provides flexibility and longevity to your brand.
Art direction
Photography
3D rendering & animation
Illustration
Video & motion graphics
Messaging, language and copywriting
Campaigns
The best way to ensure your audiences keep engaging with your company is through advertising, marketing and brand campaigns. We deliver campaigns that reinforce your brand story, promote your services and sell your products across all touchpoints, turning prospects into customers, and customers into fans.
Campaign strategy
Campaign art direction
Campaign identity design
Content creation
Media planning & buying
Digital marketing
Creative Partnership
Creating a brand that becomes loved and returns your investment takes time and energy. We don’t do one-brand stands. We want to see your brand succeed, and to be your creative partner for the long haul. We call it the Toward Journey, which usually lasts 2-5 years (or much longer in some cases).
Ongoing brand & design support
Monitoring & evolution of your brand
Training & support for internal teams
Brand guardianship
Regular brand performance reviews
Successful brands, measured by impact
Without impact, branding is just pretty pictures. We measure the success of our work by the impact it makes on an organisation.
Return on investment
Brand should have direct impact on sales and revenue, returning the investment in a reasonable timeframe.
Fuel growth
Fuel business growth, by aligning sales and marketing with the brand becoming central to your growth ambitions.
Internal engagement
Improved internal culture and alignment with a clear internal brand strategy that provides direction.
Level up recruitment
Utilise brand and internal culture as a recruitment tool and attract the highest quality people.
Raise capital
Increase early stage valuation by creating brand equity, helping startups raise more capital.
Increase valuation
Build brand equity, and increase its value as part of future merger or acquisition.
£50k → £6m
Following a £50k investment into their brand by Toward, a IOT technology firm was acquired for £50m, with the brand being valued at £6m.
300% increase in revenue
Ecommerce website redesign and Shopify development resulted in an increase in revenue of 300% compared to the previous 12 months.
Toward took time to understand our goals and desired outcomes and proposed a rebrand and website that surpassed any of our expectations.
Jack Addicott, Circle
From the very first conversation with Toward, we had no doubt that this was the team that could bring our vision to life. They did not disappoint.
Rich Thomas, Co-Founder, Moxie People
55% increase in sales
As a result of the marketing work by Toward, Cardiff City FC saw a 55% increase in sales of their new kit, making the most successful kit launch in the clubs history.
£1.5m raised for growth
Following the brand work by Toward, a startup accountancy platform secured a £1.5m investment to fuel growth.