Branding that transforms

Redefine your business with branding. Grow market share and win new customers. Engage and energise a workforce. For over 20 years we’ve been delivering brand and creative strategy for organisations that are ready to transform.


Why partner with Toward on your branding project?

An amazing brand is your biggest ally. It’s the ‘why’ behind the decision someone makes to engage with you. It’s the experience of talking to you, seeing your marketing, visiting your website or buying from you. It’s the first word that comes to someone's mind when they think about you, backed up by an experience to match.

We create effective brand strategies backed by research and data that successful businesses are built on.

We deliver captivating brand stories, authentic positioning, and visual and verbal brand identities that set you apart.

We design brand experiences that tell your story and engage with your audiences.

What we deliver

A woman sticking post its on a wall as part of a brand discovery workshop

Research & Insight

A strong, compelling and authentic brand is built on a deep understanding of your organisation, customers, culture and market. We immerse ourselves in your world, speaking to people, engaging teams, analysing data and revealing insight. This serves as a platform for a brand with integrity—a true representation of your business.

  • Discovery & Research

  • Workshops & Stakeholder Engagement

  • Customer Research

  • Market Analysis

  • Data analysis

Designers working on brand strategy

Brand Strategy

A brand strategy guides your company on its journey, communicating its value, defining its unique position in the market and fostering internal alignment. While strategy may sound serious, we deliver it in a straightforward and easy to implement way, crafting captivating narratives that resonate with your audiences.

  • Naming & Brand Architecture

  • Brand Story & Narrative

  • Brand Positioning

  • Value Proposition

  • Internal Brand (values, vision, mission)

A ski slope in the background with the Naski logo

Creative Strategy

This is the part that everyone sees—the visual brand, backed by a solid strategy and brand story. We deliver a full visual and verbal brand identity that excites, engages and informs. Much more than just a logo and colours, our brand worlds encompass every experience your audience will have with your brand.

  • Brand Identity

  • Verbal Identity & Language

  • Art Direction

  • Brand Worlds

  • Motion Design

  • Brand Guidelines

A poster showing the brand design for a video production company

Brand Experience

Creating a great brand is only part of the work. The real test of its success is the ongoing experience your audiences have with it. We help you roll out the brand to every touchpoint, ensuring a consistent and cohesive brand experience no matter where it is.

  • Web design & development

  • Video & motion

  • Place/building branding

  • Sales & marketing collateral

  • Exhibition & event branding

Montage of photographs for the Cardiff City FC kit launch

Content Creation

Rich, creative and effective content is essential to the success of an engaging and inspiring brand story. We art direct, commission and produce captivating photography, emotive video and informative copy that positions your brand as a leader in your field and provides flexibility and longevity to your brand.

  • Art direction

  • Photography

  • 3D rendering & animation

  • Illustration

  • Video & motion graphics

  • Messaging, language and copywriting

An iPhone showing the Safe to Say campaign messages


The best way to ensure your audiences keep engaging with your company is through advertising, marketing and brand campaigns. We deliver campaigns that reinforce your brand story, promote your services and sell your products across all touchpoints, turning prospects into customers, and customers into fans.

  • Campaign strategy

  • Campaign art direction

  • Campaign identity design

  • Content creation

  • Media planning & buying

  • Digital marketing

The Yondur icon

Creative Partnership

Creating a brand that becomes loved and returns your investment takes time and energy. We don’t do one-brand stands. We want to see your brand succeed, and to be your creative partner for the long haul. We call it the Toward Journey, which usually lasts 2-5 years (or much longer in some cases).

  • Ongoing brand & design support

  • Monitoring & evolution of your brand

  • Training & support for internal teams

  • Brand guardianship

  • Regular brand performance reviews

Successful brands, measured by impact

Without impact, branding is just pretty pictures. We measure the success of our work by the impact it makes on an organisation.

Return on investment

Brand should have direct impact on sales and revenue, returning the investment in a reasonable timeframe.

Fuel growth

Fuel business growth, by aligning sales and marketing with the brand becoming central to your growth ambitions.

Internal engagement

Improved internal culture and alignment with a clear internal brand strategy that provides direction.

Level up recruitment

Utilise brand and internal culture as a recruitment tool and attract the highest quality people.

Raise capital

Increase early stage valuation by creating brand equity, helping startups raise more capital.

Increase valuation

Build brand equity, and increase its value as part of future merger or acquisition.

£50k → £6m

Following a £50k investment into their brand by Toward, a IOT technology firm was acquired for £50m, with the brand being valued at £6m.

300% increase in revenue

Ecommerce website redesign and Shopify development resulted in an increase in revenue of 300% compared to the previous 12 months.

Toward took time to understand our goals and desired outcomes and proposed a rebrand and website that surpassed any of our expectations.

Jack Addicott, Circle

From the very first conversation with Toward, we had no doubt that this was the team that could bring our vision to life. They did not disappoint.

Rich Thomas, Co-Founder, Moxie People

55% increase in sales

As a result of the marketing work by Toward, Cardiff City FC saw a 55% increase in sales of their new kit, making the most successful kit launch in the clubs history.

£1.5m raised for growth

Following the brand work by Toward, a startup accountancy platform secured a £1.5m investment to fuel growth.