Helping recruiters build people up




Moxie People needed a new identity and vision to help shape their third sector recruitment company which puts people first.


We helped Moxie evolve their identity to help represent their new name and vision—Moxie People. We designed a brand identity and website that will help form stronger and more meaningful relationships with their audience.

A moxie bus ad saying 'we build people up' with text and rocks piled on top of each other

Once we got to know what Moxie’s purpose was all about we began the brand process. Inspired by balance, partnerships and support between their people, we explored how to visualise these values.

The Moxie logo in purple
A series of layouts and posters branded with Moxie's messaging, imagery and colours
Rich from Moxie people smiling with a laptop

Moxie is quite an ambiguous name, so we come up with simple brand language to help describe exactly who they are what they do, and a typographic approach that challenges the sector.

A large green billboard stating 'Your recruiting rock' with a graphic of rocks leaning on each other
A yellow moxie mug saying 'great jobs for good people'.
A yellow branded moxie t-shirt

Moxie wanted to position themselves as a challenger business that stands out from their competitors, so we approached their website from a brand first perspective. We made sure everything from the copy to the imagery represented what they are about.

The moxie people website on a tablet
A welcome pack box branded in Moxie People
A selection of website screens from Moxie People's website
A GIF of three different Moxie website pages on mobile devices

From the very first conversation with Toward, we had no doubt that this was the team that could bring our vision to life. They did not disappoint.

Rich Thomas

Co-Founder, Moxie People

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