Rebranding the innovators in data-led global decarbonisation


Branding Web Design
Digital adverting screens displaying Vortex products


Innovators in real-time data and predictive analytics, Vortex approached us to reposition its brand and help champion its mission for a better, decarbonised world.


We delivered a fresh new brand and website which elevated Vortex's market standing and provided a platform to drive their vision of sustainable cities using smart infrastructure.


Following the introduction of the new brand, Vortex was acquired by Marston Holdings.

With climate change being an ever-growing global crisis, Vortex's mission is to unleash the impact of real-time data and predictive analytics to help organisations make effective and informed decisions to reduce their impact on the environment. 

Inspired by a cleaner environment, we wanted to clearly emphasise the positive change Vortex is driving for, as well as the subliminal associations it carries of a bright and thriving ecosystem.

Vortex branded electric work van
Brand colours picked from a green urban landscape

Using Gradient Type’s PolySans typeface as a base, we crafted a wordmark that reflected the organic nature of their products originally conceived by Zaha Hadid. To accompany the wordmark, an icon was created to represent the swirling vortex and the forward momentum of the company.

Vortex air quality monitor product
Detail of Vortex brand mark
Vortex brand applied to cycling jersey
Vortex branded workwear

With decarbonisation being at the heart of their mission, we took the hexagonal form of carbon structures and used it to visualise what can’t be seen, creating a visual style to represent the various scanning and monitoring technologies used by their products and making the invisible, visible.

Building site hoardings displaying Vortex advert
VTX City bus stop advert

With the vast range of information around their products, services and industry, their website is a key tool in housing and presenting this. Working closely with the Vortex team, we helped restructure and rewrite their content to make it clear and accessible, ensuring their knowledge and expertise shone through.

Website news feed on a laptop
Brand icons to illustrate product features
Vortex website content components
Pages from Vortex website displayed on mobile phones

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