Bringing a piece of history into a modern world

Sudeley Castle

Web Design
the sudeley castle homepage on a macbook pro


Sudeley Castle and Gardens is one of England's oldest and most spectacular historical sites, featuring over 1000 years of history. We were asked by the marketing team to refine Sudeley's brand identity and develop a website that would promote its offering and increase sales revenue.


By designing and rebuilding their website including their ticket booking and payment system, we brought their brand up to date. Creating a digital friendly Sudeley Castle experience which would help them get the most out of their beautiful attraction.


56% Increase in online ticket sales
30% Drop in bounce rate 

sudeley castle logo

Alongside the redrawn crest we developed a refined brand identity, including a fresh colour palette, updated typography and design system that is flexible and makes the most of photography. To test the new identity elements, we produced design experiments, focusing on mobile components and layouts.

a collage of sudeley castle website designs on mobile
typographic approach for sudeley castle

Using the editable components, varied layouts and the design system, editors can create pages that feel unique, but connected. Users now find it easier to discover relevant content, navigate to key areas and engage with the site.

sudeley castle website homepage on a ipad
a photograph of two knights jousting
the sudeley castle events website page showing various events
the sudeley castle plan your visit website page on a macbook
a close up of the homepage design for the sudeley castle website
a photograph of the sudeley castle gardens

Analytics showed that the majority of visitors were using mobile devices, despite the old site having being quite difficult to use on smaller screens. We designed the site and the ticket booking experience for mobile as the primary experience, introducing sticky navigation to help visitors quickly access navigation as well as being able to book tickets from any page. We also considered the use of photography across the site, making the most of the great imagery at smaller device sizes.

sudeley castle website pages on four iphone devices
a photograph of sudeley castle grounds
various pages on iphones from the sudeley castle website

We rebuilt the whole ticket booking and payment system using Craft Commerce. Our design and development teams worked closely, prototyping, testing & iterating on the user experience to provide the best booking flow possible. The new system can now handle multiple purchases such as tickets, gift tickets, experiences and products.

the sudeley castle booking flow on a tablet and iphone