Soracom is a leading IoT (Internet of Things) company, headquartered in Japan with offices all over the world. Its custom SIM card and data management platform allows technical innovators to connect their devices to the cloud.
We redefined the brand, repositioning Soracom as leaders in the disruptive IoT space and communicating the relationship between them and their customers.
We looked at how we could visually explore how Soracom amplify, accelerate, maximise and grow their customer connections through their products. This turned in to the Kaleidoscope—a brand image treatment used throughout Soracom's communications.
We developed a set of messages based on the relationship with each customer type, that can interchange and form the basis of a brand system based on ‘You’ the customer and ‘We’ being Soracom.
The brand system is built on turning ideas into solutions through connectivity. The brand textures and assets help communicate this through different media
The brand assets and messaging translate really well to web, allowing Soracom to visually represent different subject matters while humanising their product focused copy.
The very best in the business. The new website looks amazing, conversion rate has shot up, and to have turned it around within such a short time is nothing short of exceptional.
Head of Brand, Soracom