Brief
The Parkgate Hotel, Cardiff's newest luxury experience situated in the old post office building in Cardiff city centre. The Celtic Collection got in touch with us to design the website and promote the hotel on all digital platforms.
Outcome
We worked closely with The Celtic Collection to understand their business needs and goals for the new website, delivering a fresh fully responsive website and marketing material that gave people a taste of what was coming.
We approached the website design by focusing on the core components, making sure they were flexible and adaptable enough to work site-wide and can adapt to promote key themes and seasons when needed.
It was a pleasure to work with the Toward team who were able to bring their expertise to the table and deliver this project.
Vanessa Russell
Group Marketing Director at The Celtic Collection
It was important we positioned booking as the core feature of the website, The Parkgate is a brand new hotel and the aim was to get as many pre-bookings as possible before it opened.
To represent the hotels amenities we designed a bespoke icon set that felt premium.
We worked with London based development agency Propeller to make sure the design and vision was built and integrated in the way we felt looked best. So we developed a full website style guide which helped with handover
We designed engaging social content that The Parkgate could use to promote the website, giving users a sense of what was coming.
Marketing and promotion was a key area for drawing eyes to the website so we developed marketing materials across email, social and web that built up the excitement for launch.
Toward understood our brand values straight away and presented a digital version that lifts the entire online experience. The team were creative, reliable and always responded with brilliant attention to detail. We will definitely be using Toward again as we continue our exciting expansion at The Celtic Collection.
Vanessa Russell
Group Marketing Director at The Celtic Collection
