A luxury website for The Parkgate Hotel

The Parkgate Hotel

Web Design
Lots of website screens from the parkgate website showing various web pages of the hotel


The Parkgate Hotel, Cardiff's newest luxury experience situated in the old post office building in Cardiff city centre. The Celtic Collection got in touch with us to design the website and promote the hotel on all digital platforms. 


We worked closely with The Celtic Collection to understand their business needs and goals for the new website, delivering a fresh fully responsive website and marketing material that gave people a taste of what was coming.

The entrance to the parkgate hotel - the old post office
The parkgate hotel restaurant and lounge area

We approached the website design by focusing on the core components, making sure they were flexible and adaptable enough to work site-wide and can adapt to promote key themes and seasons when needed.

Example of a website component that has an image on the right and a title, short text and a button on the left.
A website page showing christmas offers for the hotel

It was a pleasure to work with the Toward team who were able to bring their expertise to the table and deliver this project.

Vanessa Russell

Group Marketing Director at The Celtic Collection

Lots of detail user interface and website elements in a collage
The website designs shown on mobile devices

It was important we positioned booking as the core feature of the website, The Parkgate is a brand new hotel and the aim was to get as many pre-bookings as possible before it opened.

The parkgate hotel booking design UI
The parkgate hotel homepage and menu on mobile devices

To represent the hotels amenities we designed a bespoke icon set that felt premium.

A events page from the parkgate website on a ipad

We worked with London based development agency Propeller to make sure the design and vision was built and integrated in the way we felt looked best. So we developed a full website style guide which helped with handover

The website style guide for the parkgate hotel

We designed engaging social content that The Parkgate could use to promote the website, giving users a sense of what was coming.

An instagram feed for the parkgate hotel, showing lots of different social posts

Marketing and promotion was a key area for drawing eyes to the website so we developed marketing materials across email, social and web that built up the excitement for launch.

Two email campaigns marketing features of the parkgate hotel
Lots of various social posts of the hotel showing off rooms, promotions and brand messaging

Toward understood our brand values straight away and presented a digital version that lifts the entire online experience. The team were creative, reliable and always responded with brilliant attention to detail. We will definitely be using Toward again as we continue our exciting expansion at The Celtic Collection.

Vanessa Russell

Group Marketing Director at The Celtic Collection