Rhotic Media is a full-service marketing and events agency specialising in the finance sector. With a unique three dimensional approach writing, publishing, and spotlighting their clients they deliver tailored content solutions for financial professionals. We partnered with Rhotic to refine their brand and build a website that captures their expertise.
What we did
Brand Refinement
Website Design
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The brand before
Rhotic Media’s brand lacked feeling. Their website felt generic, and their assets didn't stand out. Before exploring how the brand could evolve digitally, we focused on refining the foundations.
The goal wasn’t to reinvent, but to improve. As an established name in London’s financial content space, it was important to retain what people already recognised and trusted. Instead, we made considered, minimal changes—modernising the brand and making it work more effectively in a digital context.
Project goals
Refine the digital brand
Fine-tune the colour palette for digital, select a typeface that reflects their voice, and simplify the identity to improve clarity and usability across the site.
A clear and credible website
Design an intuitive and considered website that makes it easy to explore services, understand the offer, and build trust through case studies, content, and a strong, consistent structure.
Position as a leading voice
Position Rhotic as the go-to content writers for modern financial brands by clearly expressing their approach, blending strategy, storytelling and community, and setting them apart from more traditional agencies.
Project overview
Rhotic Media came to us with a strong reputation in financial content, but a brand and website that didn’t fully reflect the quality of their thinking. The existing site felt generic, content-heavy and difficult to navigate, making it hard for potential clients to quickly understand where Rhotic added value.
We set out to refine the brand and build a new digital experience that better represents their role as a trusted partner to in-house financial marketers. Rather than reinventing, the focus was on clarity—simplifying the identity, improving usability, and creating a platform that speaks directly to the needs of their core audiences across personal finance, capital markets and insurance.
The new site is structured around client problems rather than services, helping users quickly find relevant content and understand how Rhotic can support them. A layered approach to content allows for both high-level messaging and deeper exploration, reflecting the varying levels of knowledge across their audience.
Alongside the website, the brand was refined for digital use—introducing a more considered visual system, improved typography and a clearer tone of voice. The result is a more confident and cohesive presence that positions Rhotic as a knowledgeable, dependable partner in financial storytelling, while making it easier for the right clients to engage and start a conversation.
The refreshed identity feels sharper, more confident, and far better suited to the direction our business is heading. Their creativity and attention to detail made the process enjoyable from start to finish. This refresh has given us the foundation we needed to communicate our expanded capabilities with clarity and pride.
Joe McGrath, CEO
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