Brief
Llanerch is a stylish farmhouse in the Welsh countryside with rooms, restaurant, cookery school, and vineyard. It's existing brand had solid roots, but having grown from a vineyard (with a separate brand for the wine and restaurant), to one unified experience, the brand was no longer lining up with their ambitions.
Beginning with the brand repositioning, we explored where the brand sat in the market and where the team wanted to take it.
We took the existing logo, redrew it, added a little finesse and made it clearer at small sizes. From there we built a full brand system from the ground up.
A key part of the brand repositioning was to move the focus from the Vineyard to the different experiences Llanerch offer, including a boutique 4* hotel and an AA Rosette winning restaurant.
Following the brand positioning, we have worked with the team at Llanerch to role out a suite of designs including wedding brochures, menus, signage, motion graphics for social media and aprons.
Using modular design components we were able to create a fresh new site that allowed new pages and sections of the site to be built with ease.
