Llanerch is a stylish farmhouse in the Welsh countryside with rooms, restaurant, cookery school, and vineyard. It's existing brand had solid roots, but having grown from a vineyard (with a separate brand for the wine and restaurant), to one unified experience, the brand was no longer lining up with their ambitions.
Beginning with the brand repositioning, we explored where the brand sat in the market and where the team wanted to take it.
We took the existing logo, redrew it, added a little finesse and made it clearer at small sizes. From there we built a full brand system from the ground up.
A key part of the brand repositioning was to move the focus from the Vineyard to the different experiences Llanerch offer, including a boutique 4* hotel and an AA Rosette winning restaurant.
Following the brand positioning, we have worked with the team at Llanerch to role out a suite of designs including wedding brochures, menus, signage, motion graphics for social media and aprons.
It's a rare treat to work with a brand with such stunning existing imagery and we were able to use this to help us shape and visualise the site design.
To make it easy for the team at Lanerch to build rich, visual pages that deliver clear content, and show off their stunning imagery, we created a suite of modular components that form each page.
Using modular design components we were able to create a fresh new site that allowed new pages and sections of the site to be built with ease.
It's been a great experience working with Llanerch and their team over the past couple of years. The new brand repositioning, collateral and website have given them the vehicle to shout about their incredible offering, especially their newly built luxurious hotel wing.
If you haven't already delved into the Llanerch experience, it's a must!