An elegant brand repositioning and website for a Welsh vineyard


Branding Web Design
An aerial shot of an artfully prepared scallop starter with a mobile phone overlayed on top, the Llanerch website is open on the phone


Llanerch is a stylish farmhouse in the Welsh countryside with rooms, restaurant, cookery school, and vineyard. It's existing brand had solid roots, but having grown from a vineyard (with a separate brand for the wine and restaurant), to one unified experience, the brand was no longer lining up with their ambitions.

A view of Llanerch vineyard's vineyard. Green vines on either side of a grass path, which are getting smaller as they go off into the distance.
members of the Toward team standing outside of Llanerch on a sunny day, looking at a menu

Beginning with the brand repositioning, we explored where the brand sat in the market and where the team wanted to take it.

We took the existing logo, redrew it, added a little finesse and made it clearer at small sizes. From there we built a full brand system from the ground up.

Llanerch Vineyard logo
A grid showing the 6 Llanerch logos, including their 5 sub brands with their bright colour ways

A key part of the brand repositioning was to move the focus from the Vineyard to the different experiences Llanerch offer, including a boutique 4* hotel and an AA Rosette winning restaurant.

An animated gif of the various Llanerch services, each with a supporting photo

Following the brand positioning, we have worked with the team at Llanerch to role out a suite of designs including wedding brochures, menus, signage, motion graphics for social media and aprons.

A collection of assorted Llanerch printed material, from business cards, wedding brochures, and menus
An Instagram post advertising weddings at Llanerch
An Instagram post advertising summer platters
A photo of a branded Llanerch Polo Shirt and Apron

It's a rare treat to work with a brand with such stunning existing imagery and we were able to use this to help us shape and visualise the site design.

A close-up of a pink cushion and blue velvet headboard in one of the hotel rooms
An aerial shot of a blackberry based desert, pink on a charcoal grey plate. It is placed on a table with a glass of wine
A newly married couple of a summers day. The groom is behind the bride with his arms around  her. They are looking into the sky
Llanerch at dusk on a clear summer evening

To make it easy for the team at Lanerch to build rich, visual pages that deliver clear content, and show off their stunning imagery, we created a suite of modular components that form each page.

A grid of website components designs for mobile

Using modular design components we were able to create a fresh new site that allowed new pages and sections of the site to be built with ease.

A selection of individual CTA components for various screen sizes
A selection of screenshots of various web page designs for the site

It's been a great experience working with Llanerch and their team over the past couple of years. The new brand repositioning, collateral and website have given them the vehicle to shout about their incredible offering, especially their newly built luxurious hotel wing.

If you haven't already delved into the Llanerch experience, it's a must!