Brief
Leasewell was created off the back of its founder’s frustration surrounding the dishonest practice within the vehicle leasing industry with a mission to lift the lid on ‘too good to be true’ offers and nasty small print.
Outcome
The vehicle sales and leasing industry has a reputation for being shady and untrustworthy, with high-pressure tactics and hidden agendas. We saw an opportunity to turn that image on its head. With a bold new brand and website, we partnered with a refreshingly transparent leasing company that tells it like it is.
![A leasewell poster in a train station stating that they are clear and helpful with van rental](https://content.toward.studio/toward/assets/Leasewell-no-nasty-poster.jpeg)
There is a long-standing impression of vehicle sales and leasing. A distrustful one with the fear of being caught out and pressure to make a sale no matter what. We wanted to harness this perception and flip it on its head.
![1980s retro car advertising stickers as brand inspiration](https://content.toward.studio/toward/assets/Leasewell-car-lot-stickers.jpeg)
Referencing windscreen sale stickers synonymous with the forecourt we created a tongue-in-cheek visual style to put a positive spin on a negative association. Vehicle leasing, done the right way.
As a device to draw attention to the positive, transparent, and no bullsh*t attitude of the company, we introduced the Leasewell highlight. Its vibrant green colour and upwards angle help guide people straight to the point.
![the new leasewell logo](https://content.toward.studio/toward/assets/Leasewell-Logo.png)
![a collage of leasewell posters showing different brand application](https://content.toward.studio/toward/assets/Leasewell-no-fleecing-posters.jpeg)
![a square leasewell poster stating 'not catches, just leasing done right'.](https://content.toward.studio/toward/assets/Leasewell-no-catches-posters.jpeg)
![a leasewell branded social post advertising a guide about milage](https://content.toward.studio/toward/assets/Leasewell-truth-post.png)
![leasewell branded mugs](https://content.toward.studio/toward/assets/Leasewell-Mugs.png)
Along with the brand, we designed and built Leasewell a new website. With the main focus on their vehicle inventory and driving sales, it also had a dual purpose as a platform to provide help and advice on leasing.
![the leasewell website on ipad](https://content.toward.studio/toward/assets/Leasewell-Website-vehicle-detail-ipad.jpeg)
![the leasewell website on mobile devices](https://content.toward.studio/toward/assets/Leasewell-Website-mobile-details.png)