From a market leading position, Fixing Point had been left behind by their competitors. Smaller players in the market had accelerated and overtaken them. The time had come for Fixing Point to once again become the market leaders. The new marketing team turned to Toward to help reinvigorate and relaunch the brand.
The simple new logo, based on the placement of fixings in commercial applications evolved into the 'red spot' concept, which runs throughout the brand. This creates recognition, but also allows for the brand to evolve without feeling repetitive.
Taking the brand to market
As part of the brand activation phase we designed the concept for an exhibition stand, which was the first sight of the new look. To help make a big statement, we commissioned the construction of a big screw. Standing at five foot high, and counterbalanced on a circular plinth to link in with the brand, it definitely stole the show!
We supported Fixing Point by creating a range of sales collateral, packaging and marketing materials.
Bringing products to life
To achieve the high-end, precision look we wanted to create for Fixing Point's product line, we decided to commission 3D renders, rather than relying on photography. We worked with our friends at Bomper to produce hundreds of painstakingly recreated project images.
Toward’s strategic approach to analysing Fixing Point’s business and market was first class. They have looked into the core of the business and presented us with a completely new, fresh & modern brand which will aid the development and future of Fixing Point.
A new online experience
A major part of the project is the design and development of a brand new website for Fixing Point. A key feature of the new site is a custom built product selector, which recommends the perfect products based on the customers specifications.