Engage, a UK-based sports marketing agency specialising in athlete management, sponsorship, event management, and hospitality, needed a standout brand to captivate its audiences in a highly competitive market.
What we did
Discovery
Brand Strategy
Brand Identity
Brand Positioning
Website Design
Visit the site
Project goals
Be bold, be known
Create a brand that grabs attention and strengthens Engage's position as an industry leader.
Messaging with impact
Craft bold and confident messaging that clearly defines its offering for a diverse audience.
Elevate online presence
Create a website and social assets that showcases its expertise, inspires confidence and assures talent they’re in expert hands.
An identity with punch
In a competitive marketplace, standing out is crucial. Engage needed an identity that would not only distinguish it from other agencies but also visually represent the core values. Staying true to its roots in sports, particularly rugby, the new mark references an engaging scrum. A visual metaphor that captures the energy and drive it brings to its clients.
We wanted a brand that really brought the energy and excitement of sport to life—something young athletes felt represented them, and they could feel proud to be part of.
Nathan Miller, Senior Designer
Connecting with audiences
Engage works with a wide range of audiences—from sports talent and rights holders to event management clients—each with their own unique needs. To truly connect with them, tailored messaging was key. It had to speak directly to athletes looking for trusted support, rights holders wanting to unlock their commercial potential, and clients needing seamless event delivery.
By creating clear, relatable messaging, Engage are able to showcase its expertise, build trust, and strengthen its reputation as a leader in sports marketing.
A premium hospitality experience
As part of the rebrand, Engage set out to launch a premium hospitality offering that combined its event management expertise with its deep-rooted knowledge of sport. This new venture, distinct from Engage’s core services, required its own identity—one that remained closely tied to the refreshed brand.
We partnered with the team to develop the name 'BOX' and develop a sub-brand that captured the essence of their unmatched, sports-focused hospitality experience.
