Brief
CCFC Foundation is a community charity based in south Wales. They needed to reposition their brand and website to feel and look like a charity as they were having trouble being perceived as a commercial arm of the football club.
Outcome
We worked with their team to refine their brand and website, helping better position them as a community charity. We created a new brand which focuses on them being a positive voice for the community.
![](https://content.toward.studio/toward/assets/posters/foundation-colours-cover.jpeg)
![The ccfc foundation logo identity](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-logo.jpg)
We refined the Foundation's messaging so it better explains their mission, purpose and values, as well as their services.
![](https://content.toward.studio/toward/assets/posters/foundation-messaging-cover.jpg)
![A hoarding showing members of the foundation with bold text 'we are your foundation'](https://content.toward.studio/toward/assets/foundation-wall.jpg)
![A CCFC foundation branded football on a astroturf court](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-football-in-situ.jpg)
Communities is where the charity operates, so we based the essence of the brand around places—creating a visual voice that runs through neighbourhoods, guiding young people in the right direction. A voice of the Foundation.
![](https://content.toward.studio/toward/assets/posters/foundation-swoosh-cover.jpg)
![CCFC Foundation brand assets and textures with a male](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-boy.jpg)
![](https://content.toward.studio/toward/assets/posters/foundation-story-cover.jpg)
![CCFC Foundation brand assets and textures with a female](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-girl.jpg)
![A large wall showing lots of colourful posters of Foundation children with message 'a path towards a brighter future'](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-posters.jpg)
![Three instagram posts showing how the brand can adapt in various ways using imagery and text](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-insta-posts.jpg)
The flexibility of the brand allows the Foundation to look energetic and relate to their beneficiaries as well as come across as mature to funding providers and referral partners.
![A billboard showing a young male with text 'tackling inequality together'](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-billboard-mature.jpg)
![A bus stop ad with a young female with text 'empowering education'.](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-bus.jpg)
![A billboard showing a partnership between Premier League and CCFC Foundation](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-billboard-partnership.jpg)
We developed a unique style that could adapt to different types of content, on and off the field.
![A football bib branded with CCFC Foundation](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-bib.jpg)
![Two wristbands with #ourclubchangeslives supporting the initiate](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-wristbands.jpg)
We designed and built a website for the Foundation, powered by Craft CMS. The new site is designed to position their services and stories in a more more engaging way. To learn more about the website please read our blog post.
![The CCFC Foundation website landing page on a large screen](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-large-desktop.jpg)
![The CCFC Foundation website menu on a tablet](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-ipad.jpg)
![three mobile devices showing the CCFC Foundation website pages](https://content.toward.studio/toward/assets/projects/clients/ccfc-foundation/foundation-mobile.jpg)