CCFC Foundation is a community charity based in south Wales. They needed to reposition their brand and website to feel and look like a charity as they were having trouble being perceived as a commercial arm of the football club.
We worked with their team to refine their brand and website, helping better position them as a community charity. We created a new brand which focuses on them being a positive voice for the community.
We refined the Foundation's messaging so it better explains their mission, purpose and values, as well as their services.
Communities is where the charity operates, so we based the essence of the brand around places—creating a visual voice that runs through neighbourhoods, guiding young people in the right direction. A voice of the Foundation.
The flexibility of the brand allows the Foundation to look energetic and relate to their beneficiaries as well as come across as mature to funding providers and referral partners.