Brief
Careercake is a on-demand video platform that helps organisations empower their staff by offering career advice, delivered in a human and engaging way. The team tasked us with creating a new, energetic brand identity and website that takes them to the next level.
Outcome
The difference that confidence makes is a massive one, so we created a brand that feels as confident and empowered as Careercake makes its viewers.
We began by creating a mantra, a battle cry that embodied their mission and would form the foundation for the brand... People. Powered. Beautifully simple, it represented the people they empower and also the awesome people who power it.
Energised by this battle cry, we designed a wordmark and brand with punch. It needed to be seen as something different, something fresh and exciting.
Supported by a bright and confident colour palette, we rolled the brand across icon sets, idents and motion element for their course videos and most importantly, their website.
As an online content provider, the website forms the backbone of their business. Working closely with the Careercake team, we designed and developed an interface, a front-end pattern library and style guide.
Before and after—Turning Careercake from run of the mill to king of the hill in an 18-second video.
The result has been awesome. We’ve now got a brand that speaks to our end user more clearly and has helped to build credibility in new sectors. This is backed up with a platform that allow us to deliver a Netflix style way of viewing and therefore has increased engagement.
Aimee Bateman
Founder & CEO
