Melin, the non-profit social housing provider, launched a commercial arm and set out to build their first affordable yet aspirational property in Abergavenny in 2018. With a focus on aspirational yet affordable properties, they needed a name and identity that was inviting and distinctly different from its social housing roots.
We took the vision that Melin's team had built through their workshops and engagement sessions and turned it into a brand that truly embodied their aspirations: Candleston. With its warm and luxurious feel, this brand became the cornerstone of its exciting new venture.
To help the internal team at Candleston implement their new brand, we designed and built them custom digital brand guidelines, bringing together all the assets in an easy to access online repository.
Toward did a great job in understanding what we wanted to achieve with our new brand name and company ethos. They showed some great research behind their ideas which really helped us visualise where they were coming from. We were really pleased with the result, which hit all the objectives we’d set for ourselves.