Brewing a new digital brand & website for Brains

Brains

Branding Web Design
Mock up of the Brains website displaying SA Beer product on a mobile phone

Brief

Brains wanted to create an energetic and confident new brand identity and online presence that would help solidify their position as a leader in hospitality.

Outcome

We delivered an ambitious new digital identity and website to help engage new audiences, and reframe Brains as a modern Welsh brand.

Results

40% increase in pages per visit
21% increase in visit duration
17% decrease in bounce rate

Example of brand font chosen for Brains

Creating a balance between Brains' heritage whilst connecting with new audiences was at the heart of the project. With its long-standing history, we looked at the past to inspire the future and created a bold brand that doesn’t hide from tradition. 

Original signage from the Vulcan Pub, Cardiff
Example of old lettering on a Brains sign from 1892
Advert on a bus stop promoting nights out at a Brains pub
Brains branded curtain design on a delivery lorry
Mockup of the find a pub website page on a tablet device

The Brains logo is instantly recognisable, but was too complex for digital use, especially at small sizes. We refined the logo and created a stripped-back, screen-friendly version to ensure it was always clear no matter where it's applied. 

Large tablet device showing the application of the full Brains logo on a webpage.
Mobile phone device showing the mobile version of the Brains logo on a webpage
A selection of custom icons to highlight pub facilities, such as Wifi, car park, live music

Powered by Craft CMS, we built a website with numerous bespoke plugins and integrations to handle hundreds of individual pub pages, pub location and stockist searches, menu systems and booking services.

Mock up of the Brains website displaying SA, Barry Island IPA and Dark Beer products on three mobile phones
A mock-up of the Brains website's find a pub and find a stockist search feature on a mobile phone

Find out how our process can transform your business

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