Brief
Yondur is a web based self discovery tool used to help people find themselves and the right career path. They needed a brand that championed their career discovery technology through an emotive people-first brand experience.
Outcome
We created a brand that represented multiple possibilities. The new identity modernises their platform and helps represent a person's journey discovered through the Yondur platform.
The brand system was based on street artist HazardOne who created the mural in their office. Bright, vibrant, textured — depicting the ever changing world and lives of our customers.
![Different colourful brand patterns created as background textures](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-patterns.gif)
![An ambient outdoor brand mural displaying text 'Your Beyond'](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-mural.jpg)
![a collage of the Yondur brand showcasing colours, typography and image styles with various colours and textures inspired by street art](https://content.toward.studio/toward/assets/yondur-brand-collage.jpg)
![An image of a young man with the Yondur brand treatment](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-man.jpg)
![A close-up of the top-left corner of an iPhone. On the screen, an app titled "Yondur" is the first one on display.](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-app.jpg)
The identity was inspired by Neurogenesis, the idea of the possibility of multiple futures discovered through Yondur.
![](https://content.toward.studio/toward/assets/posters/yondur-logo-Y-cover.jpeg)
![](https://content.toward.studio/toward/assets/posters/yondur-video-cover.jpeg)
![Two cans of IPA branded in Yondur visual style](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-beers.jpg)
![A bright Yondur branded ambient billboard saying 'Your story starts with us'](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-street.jpg)
The voice of Yondur needed to feel reassuring and helpful, so we created messaging inspired by a positive subconscious voice in people’s heads as an entry point into their platform and brand.
![Three mobile design screens of the Yondur app prototype](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-screens.jpg)
![three social posts talking about Yondur content](https://content.toward.studio/toward/assets/yondur-socials.jpg)
![the Yondur homepage showing a login screen and lots of vibrant brand images](https://content.toward.studio/toward/assets/yondur-macbook.jpg)
![a yondur branded totebag](https://content.toward.studio/toward/assets/yondur-totebag.jpg)
![A pack of stickers featuring the Yondur icon](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-stickers.jpg)
![A booklet design with a brand image of a woman 'a yondurer' in purple tones with some descriptive text about the app](https://content.toward.studio/toward/assets/yondur-spread-new.jpg)
![A flat capped hat featuring in the Yondur brand](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-hat.jpg)
![An outdoor ad showing the Yondur platform off on two iPhone devices](https://content.toward.studio/toward/assets/projects/clients/yondur/yondur-ad.jpg)