Yondur is a web based self discovery tool used to help people find themselves and the right career path. They needed a brand that championed their career discovery technology through an emotive people-first brand experience.
We created a brand that represented multiple possibilities. The new identity modernises their platform and helps represent a person's journey discovered through the Yondur platform.
The brand system was based on street artist HazardOne who created the mural in their office. Bright, vibrant, textured — depicting the ever changing world and lives of our customers.
The identity was inspired by Neurogenesis, the idea of the possibility of multiple futures discovered through Yondur.
The voice of Yondur needed to feel reassuring and helpful, so we created messaging inspired by a positive subconscious voice in people’s heads as an entry point into their platform and brand.