Boosting Llanerch's Gift Voucher Sales by 20%

Llanerch

Hospitality

Phone resting on a chair showing a marketing post on Instagram

Llanerch has it all—luxury stays, vineyard tours, incredible dining, and award-winning wines. We launched a targeted email and social media marketing campaign to help boost voucher sales over the Christmas period.

What we did

Campaign Strategy 
Campaign Design
Email Marketing
Social Media Marketing

To build on the success of previous years, Llanerch needed to grow its mailing list to reach a wider audience. We used Llanerch’s 12 Days of Christmas competition as a perfect opportunity to engage existing subscribers through email marketing while attracting new signups through targeted social media campaigns.

With an expanded audience, we launched a follow-up campaign focused solely on promoting Llanerch’s gift vouchers. The campaign not only boosted voucher sales but also contributed to a considerable increase in overall revenue.

The campaign also saw impressive engagement across social media. On average, each Facebook post received 600 likes, 95 comments, and 475 shares, while Instagram posts averaged 330 likes, 27 comments, and 69 shares.
 

Campaign results

20%

Increase in gift voucher sales

19%

Increase in revenue

40%

Email open rate

7%

Click through rate

collection of mobile devices showing emails and social media posts
Example of a voucher email on a mobile phone
example social post displayed on a phone

Find out how we can help you grab attention and get results on your next campaign

Get In Touch