Llanerch has it all—luxury stays, vineyard tours, incredible dining, and award-winning wines. We launched a targeted email and social media marketing campaign to help boost voucher sales over the Christmas period.
What we did
Campaign Strategy
Campaign Design
Email Marketing
Social Media Marketing
To build on the success of previous years, Llanerch needed to grow its mailing list to reach a wider audience. We used Llanerch’s 12 Days of Christmas competition as a perfect opportunity to engage existing subscribers through email marketing while attracting new signups through targeted social media campaigns.
With an expanded audience, we launched a follow-up campaign focused solely on promoting Llanerch’s gift vouchers. The campaign not only boosted voucher sales but also contributed to a considerable increase in overall revenue.
The campaign also saw impressive engagement across social media. On average, each Facebook post received 600 likes, 95 comments, and 475 shares, while Instagram posts averaged 330 likes, 27 comments, and 69 shares.
Campaign results
20%
Increase in gift voucher sales
19%
Increase in revenue
40%
Email open rate
7%
Click through rate



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