Having worked with Clarity for a number of years, Toward have just finished creating a new logo and website for the Surrey based financial services company. Clarity wanted to create a professional, yet friendly brand that reflected the message of clear, consistent advice that their name represents.
We introduced a classic serif typeface which reflected the professional and quality service, which was customised to help the letterforms flow together. As an accompanying graphic element we created a set of diamonds - the epitome of Clarity! We created a primary colour pallete of black and cyan, with a range of bright, vibrant secondary colours to add life to their marketing materials.