Toward creates animated film for the Seren Group

By Toward,

November 2010


In September 2010 the Seren Group held their annual general meeting of partners, board members and local authorities. Toward provided a wide range of design services including design and production of banner stands and the design of an annual review.

As part of the open day, Seren needed a 'corporate video' to explain the theme of the day which was 'Community Regeneration'. These types of films can be pretty tedious to watch so we proposed an animated video with a voice over to add a bit of fun and entertainment to the story.

How we did it

The first stage of the project was to work with the Seren Group team on the story, content and script. We then used these to build a story board and started creating custom illustrations to explain each stage of the film

We animated the film in Adobe Flash and arranged for a voiceover to be recorded in at the Machine Rooms in the ITV Wales studios. The video was finally exported to DVD and shown at the Riverfront Theatre in Newport.