New website for London gelato maker Black Vanilla

By Toward,

March 2012


New website for Black Vanilla

This week we launched a small, but lovely site for Black Vanilla a gelato maker in London. They already had an exisiting brand identity and wanted to bring more personality to the new version of the website with bespoke illustration and texture.

There was minimal content for the site so the illustrations were always going to be paramount to its success. We opted for a hand drawn style and simple shapes to reflect the content, circles for gelato and sorbetto, cake shapes for the cakes and glasses for the champagne.

New website for Black Vanilla

We used pastel shades to bring these to life and add some colour to the predominantly chocolate brown website.

This hand drawn style was also introduced to the navigation and the social media icons. The guys at Black Vanilla have used matching illustrations for wall and window graphics in both their London shops to help bring the brand together.

New website for Black Vanilla

It may be a small site but we're really pleased with the final result and think it is a beautiful and unique site which makes us crave sorbet every time we look at it!

Check out the site at and let us know what you think in the comments.