Last week we launched a new website for the startup-focused firm, Accountancy Cloud. We’ve worked with CEO Wesley Rashid for a number of years, initially developing brand positioning, identity and a first version of the website.
More recently we’ve been busy working with Head of Marketing, Jess Carroll to develop a new, more refined version of the website.
The new site takes their offering to the next level. It adds more clarity to their messaging, a refreshed modern design, and a new version of Craft CMS that gives the marketing team a powerful platform to build on.
Accountancy Cloud’s focus is on helping startups at various stages of growth, from pre-revenue to VC backed. The content and design of the site reflects this—using modern, bright colours, photography mixed with illustrations and a spacious easy to read layout.
We focussed heavily on maximising conversions by utilising easily accessible calls to action, and an intuitive content structure answers the audiences key questions.
From the marketing team's perspective, the new site uses the latest version of Craft CMS—providing huge flexibility when building page content. We developed a large library of components designed to house various types of content, allowing the team to present text, imagery and videos in a number of different ways.
Thanks to the whole team at Accountancy Cloud for working with us on the project, and we look forward to keeping a close eye on how the new site performs.
View the new site at theaccountancycloud.com