New branding and website for Woko Woco

By Toward,

October 2011


New Woko Woco logo

We're firm believers in the benefits of networking. Not the stuffy suited and booted stereotypical networking events, but the ones where it's more relaxed and the focus is on relationships rather than selling each-others services.

Our Business Director Mike has been involved with a networking club called Woko Woco for sometime now and we're super pleased to have recently created a new brand and website for them.

Woko Woco is a club set up by 4 successful guys who want to create something new. A new way of people building business connections and relationships. The network is built upon the basis of getting business people together in non-business environments like coasteering, charity bike rides and pub quizzes - and they also raise money for charities, both local and international along the way.

As part of our involvement with the local business community, we got the chance to create a fresh new brand for Woko Woco. The unusual name is a play on the names Radio Woko (which later became Radio Disney) and Coca Cola. Pretty good role models!

Although the existing logo had only been recently put in place, the name and letterforms were screaming out for a geometric and well balanced wordmark.

New Woko Woco wordmark New Woko Woco wordmark

The simple logo set the tone for a brand style that reflected the fun, personal and relaxed personality the network had already established with its members. Using this style, we've designed and developed a website which uses a bright colour range, quirky illustrations and chatty copy aimed perfectly at the target audience.

Woko Woco website

To add functionality to a fairly simple site, we used WordPress and Event Espresso to create a member directory, full event information and gives members the ability to register and pay for tickets online.

Woko Woco website

The site is also responsive so it's been specifically designed to change form depending on what sort of display the visitor is using. There's a real buzz about responsive, or adaptive design at the moment due to the popularity of mobile devices such and smartphones and tables. We'll be looking into this in more detail in an upcoming post, so stay tuned!

Woko Woco responsive website on multiple devices Woko Woco responsive website on multiple devices

We're really proud of the website and it's been fun getting involved with such a great group too. Feel free to check out the site yourself at and let us know what you think in the comments.