New branding and CMS website for Fairlake Living

By Toward,

May 2011


Fairlake Living brochure cover

One of the best parts of running a design agency is building relationships with clients. It's what our business is all about. One great partnership we've built over the last few years is with the Seren Group, a care and support provider based in Newport.

We've worked will all parts of the group on branding, print and web projects, and one of our most recent tasks was to create a brand for fairlakeliving a house builder and provider of affordable homes to people in many parts of Wales.

Fairlake Living brochure spread

The company's developments include highly eco-friendly developments and piggy bank friendly properties as part of shared ownership and shared equity schemes. It was our job to help take the fairlakeliving brand forward to help them promote the consumer part of the business in order to attract new customers.

Deliverables we needed to supply included a design style that would work across a variety of marketing materials including posters, brochures, site hoarding, banners and a website which we designed and built.

Fairlake Living over 50's branding

We started by introducing a range of graphic elements and colours to make the brand stand apart from the more business to business parent organisation. We needed to create a design style that would attract both a younger first time buyer market as well as people that are eligible for schemes designed for the over 50's.

The website is built using WordPress as the CMS to allow fairlakeliving to update most areas themselves, including adding new properties for sale and news & events. We also created a bespoke filtering system to help users search for properties by location.

Fairlake Living website

The website also includes property galleries, downloadable property spec sheets and floor plans. It's the beginning of a fully focused resource for anyone interested in the schemes available.

Fairlake Living website property details page

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