This week we launched an updated brand and new website for Llanerch Vineyard Hotel.
In 2018 we started working with Llanerch Vineyard, refining and repositioning the brand and developing a new website, aimed at promoting its wider offering.
Since then Llanerch has undergone a massive transformation. Expanding its hotel with a brand new building housing 25 luxurious rooms, extending its already successful restaurant, adding a terrace overlooking the vineyard with stunning countryside views and huge improvements to its wedding and events offerings.
As Llanerch has expanded and evolved, the existing brand and website no longer reflected the true experience of the vineyard hotel. It too needed to expand and evolve.
The updated brand draws its colour palette from the newly refurbished interior. The rich and pale greens add sophistication and luxuriousness, supported by incredible photography and beautifully shot videos. We also created a seasonal colour palette that would echo the hotel and unify it across its digital marketing and website.
As part of the refreshed positioning, we wanted to put a spotlight on what makes Llanerch great—showcasing the people crafting the Llanerch experience. The farmers, the fishermen, their chefs and their staff. A story of how they bring all this together.
The website is a celebration of Llanerch. We’ve developed a new digital platform providing visitors with a better insight into the vineyard hotel. Bigger and better imagery, more engaging video content and most importantly, a more refined booking journey create an experience that works better for both customers and Llanerch as a business. The new user experience is elegant, graceful and easy to use. We streamlined the booking process by consolidating hotel, restaurant and vineyard tour booking into a single location. Now users can easily see all booking options together and navigate between them.