A brand evolution and new website for Llanerch

By Nathan,

June 2023


This week we launched an updated brand and new website for Llanerch Vineyard Hotel.

In 2018 we started working with Llanerch Vineyard, refining and repositioning the brand and developing a new website, aimed at promoting its wider offering.

Since then Llanerch has undergone a massive transformation. Expanding its hotel with a brand new building housing 25 luxurious rooms, extending its already successful restaurant, adding a terrace overlooking the vineyard with stunning countryside views and huge improvements to its wedding and events offerings.

An aerial photograph of Llanerch Vineyard Hotel and the surrounding countryside
A man and a woman enjoying wine tasting in the new tasting room at Llanerch
A plate of food on a table including a king prawn and a piece of cod
A woman and man leaning on the rail of the roof terrace looking onto the vineyard

As Llanerch has expanded and evolved, the existing brand and website no longer reflected the true experience of the vineyard hotel. It too needed to expand and evolve. 

The updated brand draws its colour palette from the newly refurbished interior. The rich and pale greens add sophistication and luxuriousness, supported by incredible photography and beautifully shot videos. We also created a seasonal colour palette that would echo the hotel and unify it across its digital marketing and website.

Designs for social media posts using seasonal colours

As part of the refreshed positioning, we wanted to put a spotlight on what makes Llanerch great—showcasing the people crafting the Llanerch experience. The farmers, the fishermen, their chefs and their staff. A story of how they bring all this together.

An Instagram story post showing the wine process from vine to bottle
A marketing email to showcase Llanerch's autumn menu

The website is a celebration of Llanerch. We’ve developed a new digital platform providing visitors with a better insight into the vineyard hotel. Bigger and better imagery, more engaging video content and most importantly, a more refined booking journey create an experience that works better for both customers and Llanerch as a business. The new user experience is elegant, graceful and easy to use. We streamlined the booking process by consolidating hotel, restaurant and vineyard tour booking into a single location. Now users can easily see all booking options together and navigate between them. 

A tablet devices display the restaurant page of the website with photos of their dishes
An example of the simplified booking process showing 3 links on a mobile device

Take a look at the new site and if you’d like to talk to us about a project, please get in touch.

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