Toward × Catnic

By Mike,

July 2023


Toward has been chosen to develop a digital brand strategy and website for Catnic, positioning them as the market leader in their industry.

As one of the UK’s leading manufacturers of steel lintels and standing seam roof, and part of Tata Steel, it's been an honour to not only retain Catnic as a valued client but to be entrusted to drive this new strategic direction. We're excited to take their brand and digital strategy to a much higher level. The project will also involve the expertise of trusted partners Liberty Marketing for technical SEO and digital marketing services.

Toward has been an extension of the Catnic marketing team for over a decade. As a result, they were the obvious choice when it came to our brand’s growth and evolution. Many of the team at Toward have worked closely with us for the entirety of the past decade, they understand our business, our products and our service in a way that no other agency can.

Charmaine Dean, Marketing Manager, Catnic

Having worked with Catnic since 2013, this new phase shows how a long-term relationship can draw on mutual trust and understanding to deliver great results. In that time, we've worked with Catnic on their current website, brand positioning, exhibition design, marketing collateral, and design rollout.

Toward has been a consistent creative powerhouse, and a reassuring brand partner. The next 12 months are going to see a strategic shift in our global activity, and we’re delighted Toward is driving that vision with us.

Charmaine Dean, Marketing Manager, Catnic

During that time, we've developed a deep understanding of Catnic's business and complex product range, its audiences and their needs. We're excited to have the opportunity to develop the brand further with a visual evolution and a new much-improved website using cutting-edge technology.

Additionally, we’re pleased to be partnering with the Liberty Marketing team on this project. Utilising their technical SEO and digital marketing experience They will help to ensure a seamless migration to a new site, protecting search performance and traffic. They will also be putting in place the foundations for ongoing digital marketing and performance improvements.

We're delighted that Catnic has once again entrusted the Toward team to help steer the creative strategy behind their business objectives. This is a fine example of how a long-term relationship with an agency can reap benefits—by working together, trusting each other, being clear and creative, I hope we'll continue for many more years to come.

Mike Jordan, Managing Director, Toward

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