Y3S called on Toward to solve this problem
We ran internal workshops to gain a deep understanding of the current view and future ambition of Y3S. We also conducted market research to find out how the company was perceived externally.
Using our research we developed a more mature and distinctive brand vision, while maintaining the company’s well admired sense of humour. We helped the management team to develop core values and a mission that reflected what the company is today, and engaged the staff with a totally different type of company handbook.
Since the rebrand, Y3S has now successfully repositioned itself as the market authority, increased its revenues, made a series of strategic acquisitions and opened a second office in Manchester. Staff, both long-standing and new feel much more engaged with the company mission.