![Images from the Y3S branding and internal engagement project](https://content.toward.studio/bluegg/assets/posts/y3s-1.jpg)
Y3S called on Toward to solve this problem
We ran internal workshops to gain a deep understanding of the current view and future ambition of Y3S. We also conducted market research to find out how the company was perceived externally.
Using our research we developed a more mature and distinctive brand vision, while maintaining the company’s well admired sense of humour. We helped the management team to develop core values and a mission that reflected what the company is today, and engaged the staff with a totally different type of company handbook.
Since the rebrand, Y3S has now successfully repositioned itself as the market authority, increased its revenues, made a series of strategic acquisitions and opened a second office in Manchester. Staff, both long-standing and new feel much more engaged with the company mission.
![Images from the Y3S branding and internal engagement project](https://content.toward.studio/bluegg/assets/posts/y3s-2.jpg)
The work Toward have have done has changed the way people think of Y3S, both inside the company and out. Thanks to them we have a renewed vision for the future.
![Images from the Y3S branding and internal engagement project](https://content.toward.studio/bluegg/assets/posts/y3s-3.jpg)
![Images from the Y3S branding and internal engagement project](https://content.toward.studio/bluegg/assets/posts/y3s-4.jpg)
![Images from the Y3S branding and internal engagement project](https://content.toward.studio/bluegg/assets/posts/y3s-5.jpg)