Brief
Wales Week London is an annual showcase of activities and events that celebrate and promote everything that's great about Wales. Now in its third year, it was felt that a fresh brand direction was needed.
Outcome
We evolved all aspects of the brand from the logo and design style, through to collateral and the website. Creating a brand system that was flexible enough to connect Wales Week to the world.
Results
2.6M social reach
21 locations worldwide
14k+ attendees and growing
![](https://content.toward.studio/toward/assets/posters/wales-week-connector-creation.png)
![A collage of wales week social assets](https://content.toward.studio/toward/assets/wales-week-social.jpeg)
The new connector icon is used throughout the brand to help establish it as the mark of Wales Week, connecting Wales Week Worldwide.
![](https://content.toward.studio/toward/assets/posters/wales-week-worldwide-cover.jpeg)
![Stickers of all the wales week country badges](https://content.toward.studio/toward/assets/wales-week-badges-scaled.jpeg)
![a map of wales week location from 2020](https://content.toward.studio/toward/assets/wales-week-map-scaled.jpeg)
![a woman speaking about wales week](https://content.toward.studio/toward/assets/wales-week-image-woman.jpg)
As part of the brand evolution, we designed a new website with events at the centre. The website, which uses Craft CMS to manage the content has been designed to act as a live information source during the events, and as an archive of past events.
![four mobile devices each showing different website pages from the wales week website](https://content.toward.studio/toward/assets/wales-week-4-phones.jpeg)
![wales week event pages on a mobile device](https://content.toward.studio/toward/assets/wales-week-iphone.jpeg)
![ryan giggs and ian rush representing wales week](https://content.toward.studio/toward/assets/wales-week-giggs.jpg)
![two people meeting on a street celebrating wales week in london](https://content.toward.studio/toward/assets/wales-week-people-street.jpg)
![wales week homepage with events and lots of imagery](https://content.toward.studio/toward/assets/wales-week-website-home.jpeg)
![wales week events landing page](https://content.toward.studio/toward/assets/wales-week-website-whats-on.jpeg)
Bold, energetic motion graphics help promote Wales Week on social channels.
![](https://content.toward.studio/toward/assets/posters/wales-week-social-video-cover.jpeg)
Engagement is vital to the success of the Wales Week brand, so we designed resources and collateral for Welsh organisations around the world to use to show their support.
![a wales week event taking place in borough market london](https://content.toward.studio/toward/assets/wales-week-market.jpg)
![a bold poster advertising wales week](https://content.toward.studio/toward/assets/wales-week-poster-02.jpeg)
![a wales week booklet downloadable from the online toolkit](https://content.toward.studio/toward/assets/wales-week-brand-booklet.jpeg)
![wales week online digital brand guidelines](https://content.toward.studio/toward/assets/wales-week-brand-guidelines.jpeg)