Brief
Harry Bear is the off-shoot clothing company created by our lovely friends at Character.com. A hugely popular online clothing retailer, Character.com has built a company on well-known characters and decided it was time to start creating some of their own.
Outcome
We wanted to create a playful brand that didn’t take itself too seriously, so we couldn’t resist giving Harry a face. The soft and flowing lines bring Harry to life, not too much detail, but enough to give him character.
With clothing targeted at both children and adults, the brand needed to have dual appeal. For the youngsters, Harry was created—a friendly face with a touch of character. For the not so young, a clean and stylish wordmark.
With a product range catering for young and old, it was important that the brand appealed to them all. For toddlers, a playful, doodled on Harry, for children a bright and bold Harry and for adults, all the charm of Harry Bear reduced to a simple wordmark.
A Harry for everyone
With products ranging from toddlers to adults, it was important for Harry to appeal to them all. So we decided to give each age group their own version of Harry.
For little kids, we adorned Harry with a variety of playful doodles from monsters and pirates to unicorns and tigers. For medium-sized kids, we created a simpler design, adding punch with a range of vibrant colours.
