We seem to have a lucky knack of attracting clients who give us a lot of creative freedom and truly value good design. Taxdoctor is one of those clients who wanted to relaunch themselves with a refreshed logo and completely redesigned website. They had very firm ideas about what they wanted, but we were able to work together to bring plenty of personality to a service seen as being stressful and confusing - self assessment tax returns.
The old Taxdoctor prior to the Toward redesign
Taxdoctor wanted to keep the basis of their current identity so we recreated the logo by updating the overall shape, typography and colour. This helped define the colour palette and design style for the website.
New refreshed logo and the old logo
A key part to the project was to change the view of the whole tax return service. Taxdoctor are a personal, informal and friendly company and this needed to be reflected in the tone and design of the site. They also wanted to make dealing with tax return information much less formal, less intimidating and as smooth as possible. To help introduce this style we used bespoke illustrations of a Taxdoctor character and his clients. These are featured throughout the site and are complimented with bright colours, a clean design style and a well structured navigation. We also introduced clear call to actions to help users find key information and increase sign up numbers.
The new Taxdoctor homepage featuring bespoke illustrations
The site content is controlled by WordPress as a CMS to give the team control and allows for flexible management. We built a bespoke plugin to allow Taxdoctor to add customised landing pages for an increasing number of third party partners. The site also integrates with a CRM so all enquires, forms and sign ups are captured and stored.
In addition to the website, we also created a range of exhibition banners and leaflets to help support the brand offline. These also featured the illustrations style ensuring consistency across all materials and bringing out the friendly side of self assessment.
James from the Taxdoctor said:
"We've never worked with a design agency before as we choose to use freelancers, we knew that this had to change though and as soon as we met the Toward team we knew they were the people for us. From day one they understood our idea, philosophy and just got "the Taxdoctor way". Communication is fantastic and the creativity and ideas have been invaluable. After just finishing our busiest month ever we know we made the right decision and we look forward to our next helping of Towardness."
Have a look at the site at www.taxdoctor.co.uk and as always, we'd love to hear your comments below.
