It’s been an exceptionally busy month online for us here at Toward. The story of our work with Hokkei seems to have really captured the imagination of the design press.
It all started when we published our case study. We recently made a decision to put much more effort into showing our work off, and Hokkei was our first big entry. We've always enjoyed sharing our experiences and knowledge and we've touched on so many parts of the Hokkei brand that we had a lot to talk about! It's been a fascinating project for us—seeing a company grow from an idea, and being able to help Dale and Larkin create their vision has been an awesome opportunity for us. We can’t wait to see what’s next for them and how we can hopefully continue to produce top quality content, visuals, illustrations and everything in-between for them.
Thankfully our passion for this project came across and it was picked up by our peers and the press. We were so chuffed to see our work displayed on the pages of some of our favourite websites that we browse every day for inspiration.
Check out these articles published on...
Design Week, one of the best known design news websites interviewed Gareth about his work on the project
The Drum, the marketeers bible first featured the story in their news coverage and then added us to their Creative Department, alongside some amazing work for Channel4, Netflix and Green & Blacks!
Wales Online ran a great feature about how to turn a brilliant business idea into a full-scale brand
One of our all time favourite branding blogs, Identity Designed covered the project too, which was awesome!
Northern Ground, a digital agency in Milwaukee also covered the story with this ace comment:
From Asian-inspired custom brush-script lettering, photography, and packaging, all the way down to social design and strategy, this is a case study worth studying. Try to find the holes in it, because I can’t. Excellent work by Toward.
The branding, sticker and box design even made it onto nail artist Tahlia Magnusson’s nails... Definitely a first for us!
Look Mum, we’re on TV!
On top of the online coverage we also featured in the BBC One Wales' documentary, "Larkin & Dale's Takeaway Revolution" that aired over the last month, following the story of Hokkei.
So, Tom & Mike are now officially famous, kind of. It’s a good watch, check it out here. Be quick though, it's only available for a few weeks!
The programme followed the boys on their journey so far, from travelling to Hong Kong to inspire new recipes, running their first pop up events and opening their takeaway premises—including all the inevitable trials and tribulations these things can bring. It was fantastic (if not slightly surreal) watching the Hokkei story unfold on TV when it has been such a big part of our everyday life for so long!
Check out our case study to find out more about Hokkei and how we brought the brand to life.
